Varieties of Sugar Dating in Sweden: Content, Compensation, Motivations

Abstract With the emergence and global proliferation of “sugar dating” websites, phenomenon sugar dating is increasingly on public agenda. Sugar described by these sites as arrangements based an exchange intimacy companionship for financial or other forms support. Given that sex often part arrangements, claims are widespread, yet disputed, a form prostitution. Based interviews survey questionnaire, this article maps practice heterosexual in Sweden babies” daddies” themselves. It shows striking diversity regard to what means participants, both terms they do when how money and/or material goods involved arrangements. A further key difference between whether enter them purely instrumental reasons enjoy Although not all kinds include sex, we argue should be seen actors expansion (and intimacy) industry, drawing articulating pre-existing tendencies within it.